Creating a dramatic look is challenging, as it must be classy and current, yet be something the bride will be happy with in years to come, Read full article.

Westchester fashion lovers gathered at Neiman Marcus in White Plains on Thursday, March 3, for Fashion Rules—the ultimate spring fashion show! Read full article.

My clients are more concerned about and conscious of healthy, beautiful hair. By giving them more information and a better understanding of new products and techniques, I believe we will all benefit from optimum results. —Paulo Gregorio Read full article.

...A few days later, I was at Paulo’s Atelier, the best salon ever. I was scheduled for a hair re-think with their newest stylist, a young Turkish guy named Yasin. I put myself in his capable hands after giving a few loose directives. “My signature look is my hair is in my eyes,” I said, “and since I’m a sex book writer, I’m expected to look sexy.” I added that I ride a horse every day, and require a style that can survive the helmet. When it comes to dryers and flatirons and other tools of the trade, I’m all thumbs, I said, plus I barely wash my hair, or even comb it. Read full article.

October 26th, 2010 from 6pm-9pm join us at THE GYM in Armonk. Help us raise money along with "THE SUPPORT CONNECTION" to fight breast & ovarian cancer. Over 50 vendors, food, fun, free gifts & a great cause!! Go to The Support Connection website.

Who doesn’t want to look their best for Senior Prom? THE GYM Armonk and Paulo’s Atelier invites High School seniors to enter THE GYM’s Prep for Prom Challenge for a chance to look their very best for the big day. Seniors may enter by submitting a 1-2 minute video onto YouTube describing why he/her deserves to win, and how this prize will personally benefit them. This contest is ideal for someone who is ready to work to lose weight and make a change in their lifestyle.

One male contestant and one female contestant will be selected by a panel of judges to receive a complimentary customized fitness assessment, personal training, and nutrition counseling. The program will begin at least three months before Prom and run until the week before each winner’s date of Prom. The winners will also receive a skincare consultation and $1,000.00 in services from Paulo’s Atelier salon over the course of 1 year for both the winners and his/her family. Parents/Legal Guardians of each winner will also receive a free 1 year membership at THE GYM Armonk. Click here for more details.

On day four I woke up and didn’t wash my hair. That’s because it still looked pretty perfect after undergoing the latest thing in smoothing and conditioning treatments, the Brazilian Blowout. BB, as I call it, is a brand-new quasi-straightening treatment that leaves your hair with plenty of volume, but smooth, soft and shiny. If you air dry it after washing, you even retain your old waves and curls. But they’ll be smooth, not frizzy. Read full article.

There’s nothing better than a great generalist salon like Paulo’s Atelier that makes you feel at home. Clients appreciate how everyone is welcome, from children and their parents to women of a certain age. Read full article.

What you should know: Kathleen Troy of Paulo’s was named 2008 Best of Westchester colorist. Read full article.

First Kathleen Troy divines the perfect color to complement your complexion. Then she mixes up her potions and goes to work...voila!—her canvas is complete, and your hair has never looked better. Read full article.

The Dimensionalists...If you hate flat uniform blonde, this is your guy. "I mix warm, golden shades with cool, ashy tones to create believable, sun-kissed color," Paulo Gregorio
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If one more person tells me how much they like my hair, I’m gonna say thank you very much. Let me begin by saying I don’t have a new hairdo. What I have is new hair. After years, decades, a lifetime of battling my natural kinks and curls, I went for the Keratin Complex Hair Therapy... and I had it done at Paulo’s Atelier, the sexy new salon in Bedford Hills. Read full article.

Paulo’s Atelier is very cosmopolitan and trendy... Read full article.