Team

Paulo

President/Owner-Master Colorist
Say “Brazil” and you immediately think of sophisticated music, expansive beaches, the sun, color, hot culture. That’s where I came from to New York to follow a dream of working in the fashion and beauty industry. With my artistic background, I always wanted to help people improve their personal style and feel great about themselves. I began my career in the heart of NYC in early 1995 on Madison Avenue, across the street from Barney’s, NY. My eyes opened wide to a new world of techniques as I learned from some of the top hair colorists in the business, enabling me to qualify as a master colorist. Over the next 4 years, I worked with L’Oreal International in their stylist division creating fashion model makeovers for some of the top magazines and hair shows. It was then that I wanted to establish a name for myself and Westchester County (where I lived) proved to be the right move. My clientele expanded as I worked in several upscale salons in White Plains, Eastchester and Armonk.
Then a fabulous opportunity developed for Paulo with the purchase of his own salon “Paulo’s Atelier”. With its European flair and sharp, modern furniture it is a vision Paulo had for many years. With the support of his clientele and friends, its here where I can offer my expertise in color in a unique, comfortable and highly professional atmosphere.

Cathy

Stylist/Colorist
Cathy joined Paulo's Atelier as it opened in 2007. Already a sage haircutter, she sensed that this would be a place where she could explore all aspects of the hair industry, and she was right. Her skilled styling prowess and consistently expert results with the Keratin Complex Therapy treatment rival her cutting talent. Cathy is also recognized for her developed sense of haircolor, yet most outstanding to anyone who sits in her chair is her kind, gentle connection with clients. Cathy will never strong arm you into her vision, but will gain trust and guide you respectfully into a new direction if that is your wish.
"I lean heavily on Cathy as my styling partner. She understands my color objective, and imparts her own signature finish as a dear friend might finish my sentence," Kathleen Troy notes. "She is trustworthy and respected on all fronts, and my clients realize it immediately!"

Armed with knowledge gained in advanced classes of trend conscious techniques, Cathy will deliver to you classy, edgy, stylish, or anything in between!
Cathy's male clientele is equally loyal, as she is exacting in her work. After rearing three gorgeous, fastidious sons, she clearly understands the intimate grooming trends of men

Deanna

Junior Stylist

Heidi

Stylist/Colorist
To meet Heidi is to adore Heidi!
Heidi has been in the beauty industry for years, but one would think she is a 25 year young stylist. Her exuberance and positive attitude is contagious. One thing is guaranteed, Heidi always has a makeover idea in store for you. She will keep it reined in, but if you are ready, she is too! Heidi goes to every class available, be it trend color or new color placement. She does keratin treatments, chemically wave, highlight, razor cut- quite honestly, she can do it all! Women of all ages are hooked, so book ahead! The word on the street is: Her cuts last longer than most, and grow in gracefully, especially her long -layered styles. Best advice, even to those who have been with Heidi for years: Ask Heidi "What haircut do you think would look the best on me?" Then let her prove it!

Johanna

Stylist/Colorist

Johanna has been trained by Paulo and Kathleen and the entire team. She has an amazing energy and the passion, drive and curiosity for the beauty industry. She is versatile in color palettes and all kinds of highlighting techniques. She looks to social media, like Instagram, to identify new color, highlight and cutting techniques to recommend to her clients. Her skills will convince you that her years of experience are greater than her youth.

Kathleen

Master Colorist
Kathleen joined Paulo two years ago in hopes of finding a kindred spirit as well as a professional atmosphere to best accommodate her loyal following. Trained in NYC at Suga Salon, Kathleen eventually balanced her energy by maintaining a clientele in Northern Westchester and Manhattan, while raising her family. It was a challenge to find a suitable salon that could meet her clients needs as well as her own. Having now settled in contentedly at Paulo's, she continues to thrive in this industry by creating a tapestry of colors geared to the myriad needs of her lovely clients. Bonding with them helps her to celebrate the whole person-and helps her to deliver results more effectively. "It is a combination of beauty as a healing art, as well as the magic of mixing potions to transform my subject- hair-into something stunning and believable that keeps me transfixed" exudes Kathleen. "Sharing anecdotes, trials and victories with my clients is the spice of my day. People continue to amaze me- I adore them!" Recognized in 2008 as Best of Westchester- Editor's pick, and still servicing the same editor's presently, has been an honor, as has been the firece loyalty and authentic testimonials of her burgeoning clientele.

Lorraine

Stylist/Colorist

My affinity for creative pursuits - drawing, sculpture, and jewelry design naturally led to my early career in hairstyling. The beauty industry became my playground!


I built my hair color prowess and hair design through art classes, and I earned a master hair color certification from Wella. This education fostered a passion for continuously expanding my knowledge base. I’m also certified in Keratin Complex and Pravana smoothing therapy, and I challenge myself to increase my skills in all areas of hair care. My passion for cutting, styling, and color is rekindled with each new client. Nurturing clients and guiding them to recreate their upgraded style while at home is my favorite form of play. Introducing them to support products and simple techniques is truly satisfying.


I am available at our Bedford Hills and White Plains locations. I truly look forward to collaborating with you – from our consultation to a gorgeous finish. You will be the VIP in my chair!

Sam

Stylist/Colorist

Sam is passionate about giving clients confidence through beautiful hair. She customizes haircuts and color that bring out the best in their hair.


She completed an intensive apprentice program at Hairroin Salon in Manhattan. From balayage and classic foiling, to beautiful brunettes and reds, she can find the perfect color to fit clients' skin tone and features. Specializing in ready-to-wear haircutting, she combines classic haircutting with dry cutting techniques to enhance natural texture and create a style that requires minimal styling. As well, she is well versed in men's haircutting.


After working as a stylist in the Manhattan, we’re excited to have her talents in White Plains.

Taylor Rae

Stylist/Colorist
Taylor Rae has been in the hair industry for nine years. She graduated from Valhalla Boces Cosmetology School. Taylor Rae knew from a very young age that she wanted to be a hairstylist. She loves making every client in her chair feel beauty inside and out. Taylor offers a full range of services from cuts, color, keratin treatments, blow-drys, updos and much more. Give her an idea…and she will work her magic to make your vision come true.

Giana

Apprentice

Jessica

Front Desk Coordinator

Lilian

Housekeeper

Marissa

Apprentice

Teresa

Apprentice

Toni

Front Desk Coordinator