President/Owner-Master Colorist
Say “Brazil” and you immediately think of sophisticated music, expansive beaches, the sun, color, hot culture. That’s where I came from to New York to follow a dream of working in the fashion and beauty industry. With my artistic background, I always wanted to help people improve their personal style and feel great about themselves. I began my career in the heart of NYC in early 1995 on Madison Avenue, across the street from Barney’s, NY. My eyes opened wide to a new world of techniques as I learned from some of the top hair colorists in the business, enabling me to qualify as a master colorist. Over the next 4 years, I worked with L’Oreal International in their stylist division creating fashion model makeovers for some of the top magazines and hair shows. It was then that I wanted to establish a name for myself and Westchester County (where I lived) proved to be the right move. My clientele expanded as I worked in several upscale salons in White Plains, Eastchester and Armonk.
Then a fabulous opportunity developed for Paulo with the purchase of his own salon “Paulo’s Atelier”. With its European flair and sharp, modern furniture it is a vision Paulo had for many years. With the support of his clientele and friends, its here where I can offer my expertise in color in a unique, comfortable and highly professional atmosphere.


Cathy joined Paulo's Atelier as it opened in 2007. Already a sage haircutter, she sensed that this would be a place where she could explore all aspects of the hair industry, and she was right. Her skilled styling prowess and consistently expert results with the Keratin Complex Therapy treatment rival her cutting talent. Cathy is also recognized for her developed sense of haircolor, yet most outstanding to anyone who sits in her chair is her kind, gentle connection with clients. Cathy will never strong arm you into her vision, but will gain trust and guide you respectfully into a new direction if that is your wish.
"I lean heavily on Cathy as my styling partner. She understands my color objective, and imparts her own signature finish as a dear friend might finish my sentence," Kathleen Troy notes. "She is trustworthy and respected on all fronts, and my clients realize it immediately!"

Armed with knowledge gained in advanced classes of trend conscious techniques, Cathy will deliver to you classy, edgy, stylish, or anything in between!
Cathy's male clientele is equally loyal, as she is exacting in her work. After rearing three gorgeous, fastidious sons, she clearly understands the intimate grooming trends of men


Talk bold and Cecilia will be the definition of it! She is proper and poised by charm and beauty. Yes! We can tell you Cecilia graduated from cosmetology school back in 2003 and she has attended many continuing education classes. Some of the classes that she attended include: the extensive color knowledge and advance color class at Goldwell, advanced haircutting and color techniques at the Tony and Guy Academy, and she increased her knowledge and became a specialist in Japanese straightening at Milbon Academy in SOHO. But…there’s more about Cecilia. She’s a “mind blowing hairstylist.” She’s a visionary! Leave it up to her judgment, she has the required vision needed to accomplish what you are looking for. She’s decisive-on point-sleek classy but yet trendy, striving to meet your needs and wants. Are you looking for that refreshing, up-to-date and/or provocative hairstyle? Then…she’s the right person for you! Cecilia appreciates the finer things in life and will give you the ultimate hair styling experience. She lives, eats and breathes passion for hair, while bringing everyone’s inner beauty to the surface.


Stylist/Colorist, Hair Extension Specialist
Crystal recognized early in her career that one could never be over-educated in this industry. She sought intensive training at the Vidal Sassoon Academy in Santa Monica, CA soon after receiving her license.
Crystal brought her innovative skills back to Elizabeth Arden Salon and Spa, White Plains, where she attracted fashionable residents from all corners of Westchester and Connecticut. She continued to train in Goldwell hair color at their Baltimore Training Institute, and to take cutting classes at every opportunity. She is a fan of the Keratin Therapy Treatment, but has extensive styling product knowledge to help those who resist.
One of Crystal's most sought after services is her skillful application of hair extensions. They are a fun and versatile way to spice up your look, or to grow an awkward hairstyle out. Efficient, respectful, and wise beyond her years-Crystal is committed to providing a fresh perspective, and welcomes all ages to her chair with a friendly smile and even-keel temperament. Please take note: If you allow her to, she can make you look and feel like a celebrity!



New stylist in Bedford.


To meet Heidi is to adore Heidi!
Heidi has been in the beauty industry for years, but one would think she is a 25 year young stylist. Her exuberance and positive attitude is contagious. One thing is guaranteed, Heidi always has a makeover idea in store for you. She will keep it reined in, but if you are ready, she is too! Heidi goes to every class available, be it trend color or new color placement. She does keratin treatments, chemically wave, highlight, razor cut- quite honestly, she can do it all! Women of all ages are hooked, so book ahead! The word on the street is: Her cuts last longer than most, and grow in gracefully, especially her long -layered styles. Best advice, even to those who have been with Heidi for years: Ask Heidi "What haircut do you think would look the best on me?" Then let her prove it!


Master Colorist
Kathleen joined Paulo two years ago in hopes of finding a kindred spirit as well as a professional atmosphere to best accommodate her loyal following. Trained in NYC at Suga Salon, Kathleen eventually balanced her energy by maintaining a clientele in Northern Westchester and Manhattan, while raising her family. It was a challenge to find a suitable salon that could meet her clients needs as well as her own. Having now settled in contentedly at Paulo's, she continues to thrive in this industry by creating a tapestry of colors geared to the myriad needs of her lovely clients. Bonding with them helps her to celebrate the whole person-and helps her to deliver results more effectively. "It is a combination of beauty as a healing art, as well as the magic of mixing potions to transform my subject- hair-into something stunning and believable that keeps me transfixed" exudes Kathleen. "Sharing anecdotes, trials and victories with my clients is the spice of my day. People continue to amaze me- I adore them!" Recognized in 2008 as Best of Westchester- Editor's pick, and still servicing the same editor's presently, has been an honor, as has been the firece loyalty and authentic testimonials of her burgeoning clientele.


Junior Stylist
Johanna has been trained by Paulo and Kathleen and the entire team. She has an amazing energy and the passion, drive and curiosity for the beauty industry. She is versatile in color palettes and all kinds of highlighting techniques. She looks to social media, like Instagram, to identify new color, highlight and cutting techniques to recommend to her clients. Her skills will convince you that her years of experience are greater than her youth.



Sam is passionate about giving clients confidence through beautiful hair. She customizes haircuts and color that bring out the best in their hair.

She completed an intensive apprentice program at Hairroin Salon in Manhattan. From balayage and classic foiling, to beautiful brunettes and reds, she can find the perfect color to fit clients' skin tone and features. Specializing in ready-to-wear haircutting, she combines classic haircutting with dry cutting techniques to enhance natural texture and create a style that requires minimal styling. As well, she is well versed in men's haircutting.

After working as a stylist in the Manhattan, we’re excited to have her talents in White Plains.


After I finished
beauty school in Brazil, I decided to move to New York. I knew that my beauty school education and
license would give me a new opportunity in a new country. I was trained in the Bedford Hills salon
by Paulo, Kathleen and the many other talented stylists. While I learned cutting and color techniques
from them, I have now taken those skills and refined them as my own. I enjoy offering my clients a full
range of services from cutting, color, highlights, and straightening. I'm excited that I'm now part of
the White Plains team.

Sandra S.

Sandra had the distinct advantage of apprenticing with Paulo in her early formative salon years. Her professional conduct and elevated color sense reflect his work ethic. As much as she adores and excels in color, her styling prowess is equally impressive. High School Seniors flock to her for trendy prom up-dos, brides gladly entrust her with their formal styles, and 21 year -olds feel transformed for their birthday celebrations.
Sandra has youth on her side: Young people trust her implicitly, yet her mature nature and respectful aura appeal to all ages. Mother/daughter teams are a common sight in her chair. If change is what you are looking for, she is your visionary!

Taylor Rae

Taylor Rae has been in the hair industry for nine years. She graduated from Valhalla Boces Cosmetology School. Taylor Rae knew from a very young age that she wanted to be a hairstylist. She loves making every client in her chair feel beauty inside and out. Taylor offers a full range of services from cuts, color, keratin treatments, blow-drys, updos and much more. Give her an idea…and she will work her magic to make your vision come true.


In the spring of 2010, Yasin Yartasi gave Bedford Hills a taste of his talent as a guest stylist at Paulo's Atelier. His short tenure left his blossoming clientele clamoring for more.
It is our good fortune that he has returned permanently- as a full-time stylist. We are honored to present him now on a grand scale. Yasin hails from Turkey where he apprenticed at age eleven, under his uncle's exacting guidance at their family-owned salon. The art of hair sculpting became intrinsic to young Yasin. He further honed his craft as a stylist in the U.S. as of 2001. While building a captivated clientele in Westchester, he secured his mastery in unique cut and superior blow dry techniques while taking advanced training classes intermittently at Toni and Guy in NYC. Yasin readily shares his expansive knowledge with fellow stylists, and eager young assistants. Although this gentleman is a full spectrum stylist (including cut/color/keratin complex relaxer, with emphasis on updos and turbo blowdrys), he is a visionary when he transforms you- the client with his styling prowess. The understated Yasin is too professional to ever tell you how extraordinary he is- but your friends will confirm this truth the second they see your trendy new locks!


Salon Manager










Front Desk Coordinator


Front Desk Coordinator




Front Desk Coordinator






Front Desk Coordinator


Paulo’s Atelier Salon in Bedford Hills, welcomes Ariane. Ariane was born and raised in Paris, France. She has been in the skin care industry for many years and is a licensed aesthetician. Ariane specializes in anti-aging and acneic skin. She is offering individualized result driven procedures such as dermaplaning - a non-invasive procedure that abrades the superficial layers of the skin - and skin peels. She will also customize a home skin care regimen to best suit your needs.